Business plans and feasibility studies for restaurants in Saudi Arabia
A business plan is a promise. The numbers decide whether you can keep it.
Most plans are written to impress. Ours are built to survive the questions of a partner, a bank or an investor. We test your restaurant on paper first and hand you a clear verdict: Go, Go with Conditions, or Don’t Go.
Fifteen minutes with the founder, no obligation. Studies at one fixed, published price from USD 999, about SAR 3,750.
Every study ends in one word.
No vague reports and no flattery. When the numbers say no, we say it plainly, before the market says it for you after the lease is signed.
What the study does for you
Six questions the study answers before you sign anything.
See yourself here? This was built for you.
Pick your situation and watch its film in under a minute.
What you receive
Not paper for a drawer. A financial model you open and test yourself.
These are pages from a real study, published in full. They are not marketing mock-ups.
- Sales forecast day by day: seats, turns, average spend.
- Capital required line by line, with break-even and payback.
- Five years of profit and loss, tested against the worst cases.
- The verdict, with next steps and the Thesis that explains the logic behind every number.
A real feasibility study: look through six pages
Tap any page to enlarge it.
The same mistake, at two prices.
Three steps, and it starts with a call.
The Verdict
For food trucks, kiosks, delivery-only cloud kitchens and small quick-service outlets.
About SAR 3,750
Delivered in three working days
Order the Verdict Or talk to Ralph firstThe Proof
For full restaurants and cafés, one location. A complete financial model to put in front of a partner or a lender.
About SAR 7,500
Delivered in seven working days
Order the Proof Or talk to Ralph first
“I opened my first restaurant at fifteen. Three hundred projects and six Gulf markets later, I know where the mistakes hide. I want you to see them on paper, not in your bank account.”Ralph Homer, Founder and CEO, Praxis Model
Ran restaurants and a consultancy turning over AED 150 to 180 million a yearProjects in all six Gulf markets50 years of life in the Gulf
AED 60 million raised for his own ventures in four rounds in under two years: 80% from investors and 20% from financial institutions. All of it on financial studies and business plans he prepared himself.
And if the numbers say no? Ralph sits with you and shows you what has to change: the size, the location, the rent, the concept or the budget. With us, a no is advice. It is not the end of the road.
Business plan or feasibility study: which do you need?
They answer different questions. A feasibility study asks whether the business should exist at all. A business plan explains how you will build and run it once the answer is yes. People often write the plan first, because it feels like progress. Then the numbers arrive late and the plan has to be rewritten around them. Do it the other way round: prove the numbers, then write the plan on top of them.
| Feasibility study | Business plan | |
|---|---|---|
| Question | Should I do this? | How will I do this? |
| Core content | Demand, capital, profit and loss, break-even, risks. | Concept, team, marketing, operations, plus the same financials. |
| Ends with | A verdict. | A plan of action. |
| Comes | First. | Second. |
What belongs in a restaurant business plan
- The concept in two lines. What you sell, to whom, at what average spend.
- The location and why it works. Footfall at your meal times, visibility, parking, neighbours.
- The sales forecast, built from the bottom up. Seats, turns per meal, days of the week. Never a share of the market.
- The capital budget. Fit-out, equipment, licences, deposits, and working capital for the first months.
- Five years of profit and loss. Food cost, wages, rent, marketing.
- The downside. What happens if sales come in a quarter lower.
- The ask. How much you need, from whom, and when it comes back.
Sections three to six are the feasibility study. They are the pages a bank or a partner turns to first, and the ones we build for you.
We build the financial heart of your business plan in seven working days.
Book a free consultationWhat does it cost?
At Praxis Model the price is fixed and published. It does not change from client to client:
| Study | Price | Delivery |
|---|---|---|
| The Verdict, for small formats | USD 999, about SAR 3,750 | Three working days |
| The Proof, one location | USD 1,999, about SAR 7,500 | Seven working days |
| The Proof, two locations | USD 2,999, about SAR 11,250 | Seven working days |
Timing runs from your completed questionnaire. SAR figures are approximate at 3.75 to the dollar. The Verdict is a full study with real numbers; it costs less because it is built for small formats.
If you will show the project to a partner, a committee, a bank or an investor, add the Investor Edition: your own study, bound as a catalogue made to be presented, for USD 499 more. It is optional and available with any study.
Where we work
Praxis Model prepares feasibility studies for restaurants and food businesses in all six Gulf countries: the United Arab Emirates (Dubai and Abu Dhabi), Saudi Arabia (Riyadh and Jeddah), Qatar, Kuwait, Bahrain and Oman. Every study is built on the local currency, rents and costs. See how we work in Saudi Arabia.
Common questions
Do you write the full business plan or only the financial study?
We prepare the feasibility study: the sales forecast, capital budget, five-year profit and loss, break-even, stress tests and the Thesis that explains the logic. That is the financial core of any business plan and the part readers check hardest.
Can I use a business plan template instead?
A template shows you the shape of a plan. It cannot give you your rent, your wages or your prices, and the verdict changes with them. Use a template for the layout and real numbers for the content.
Will the study be in riyals?
Yes. Every study is built on the currency, costs and habits of its own market. A study for Saudi Arabia is built in riyals.
Do you study every kind of business?
No. We work only on restaurants, cafés, cloud kitchens, food trucks and other hospitality concepts, in the six Gulf markets.
What does a study cost and how long does it take?
The price is fixed and published. The Verdict is USD 999 and is delivered in three working days. The Proof is USD 1,999 for one location and is delivered in seven working days. Timing runs from your completed questionnaire.
Which countries do you cover?
The six Gulf markets: the UAE, Saudi Arabia, Qatar, Bahrain, Kuwait and Oman. Every study is built on the currency, costs and habits of its own market.
Can I talk to someone before I order?
Yes. Book a free 15-minute consultation with the founder, or message us on WhatsApp. No obligation.
What if the study says Don’t Go?
That is the most valuable answer you can get. A no on paper keeps your capital whole, and it shows you which number has to change before the concept can work.
Make every mistake on paper.
Never with your money.
Talk to the founder for fifteen minutes, free, and find out where to start.